Your ads are winning.Your funnel is losing.

Matter reads the ad, builds the funnel that ad deserves — pre-sell, page, offer, checkout, upsell — and optimizes it live for earnings per click.

Build my funnel →How it works

One Meta Ad ID. See the funnel Matter would build. No contract.

FoundersHeads of growthMedia buyersDTC $1M–$50M
InputMeta ad
Buy 2, get 1 free. This week only.
Sponsored · Meta
Hook: ScarcityAwareness: Problem-awareOffer: 2+1
Static funnel$2.54
OutputAd-aligned funnel
Pre-sell · skipped
Page · matched
Offer · 2+1
Checkout · express
Upsell · subscribe
Promise kept: 2+1 on pageStage: Problem-awareMargin floor: on
Ad-aligned$5.31
Earnings per click+109%

Illustrative output · EPC figures from the example in the section below · send a real ad

// The status quo, itemised

The real cost of astatic funnel.

TaskTime cost
New landing page for a new angle1-week dev ticket
Offer test that isn’t a site-wide discountOnce a quarter, if ever
Pre-sell page for cold trafficMaybe a few
Post-purchase upsell changeNever touched
Learning which of the above moved EPCVibes
Total drain, per 1,000 clicks you already paid for$2,779

Example economics: 3.9% conversion at $65 AOV today ($2,535 per 1,000 clicks) versus 5.97% at $89 with an ad-aligned funnel ($5,314). Your numbers replace these in the audit.

If your competitors ship a new funnel for every winning ad, and you just ship ads for the same old funnel… who’s going to win?

System query: “Why does the ad work and the page doesn’t?” That question has an answer.

// It’s not the creative. It’s the continuity.

Winning ads don’t fail.Unaligned funnels fail.

// Error log: the status quo
1. Test a hundred creatives2. Send every click to the same page3. Conversion rate all over the place4. Blame the creative. Or the media buyer.
>> Critical failure
“You optimized what happens before the click. Not after it.”
// System insight: the truth

The winning ad didn’t convert because of the hook or the creative.

It converted because it made a specific promise to a person at a specific stage of awareness — and the page it landed on kept that promise.

A generic product page keeps nobody’s promise. So every creative test is graded by a page that wasn’t built for it.

“The ad is the promise.The funnel is the proof.”

Matter builds the proof. For every ad. Automatically.

// How it works

From a Meta ad toa funnel that earns.

Five steps, executed continuously, on every paid impression. Output below is illustrative.

01

Reads the ad

Angle, hook, offer, stage of awareness.

Give Matter a Meta Ad ID. It reads what the ad is selling, the promise it makes, and who it is talking to — from unaware to most aware — before a single click lands.

>>> Reading ad 120211884736…>>> Hook: scarcity · Offer: buy 2 get 1 · Awareness: problem-aware>>> Route: pre-sell → page → 2+1 ladder → express checkout
02

Builds the funnel

Pre-sell, page, offer, checkout, upsell. Variants of each.

Not one page. A funnel: advertorial or listicle when the click is cold, a page written to the ad’s angle, an offer ladder around the offer in the ad, a checkout, and a post-purchase upsell. Several variants of each, live at once, on your domain.

>>> Generating 2 pre-sell · 4 pages · 3 offers · 2 checkouts · 3 upsells>>> Margin floor 38% enforced · COGS, shipping, fees, refunds loaded>>> Live on go.yourbrand.com in 00:04:12 · no dev ticket
03

Routes traffic live

A multi-armed bandit, not a 30-day A/B test.

Every impression is routed toward the combination that is earning the most per click, in real time. No waiting for significance. No manual variant setup. Losers starve, winners scale.

>>> Impressions 1–1,000: exploring 14 combinations>>> Variant C · EPC $4.91 · promoted to 61% of traffic>>> Variant A · EPC $2.40 · retired
04

Optimizes post-purchase

The order is the start, not the end.

The upsell adapts to what was just bought, the angle that brought them in, and the margin available on the next add-on. Bundle completion, subscribe-and-save, add-on — tested like everything else.

>>> Order #4412 · 2+1 ladder · offering subscribe & save>>> Post-purchase take rate 23% · AOV $65 → $89
05

Compounds

Month six outperforms month two.

Every visitor sharpens Matter’s model of your brand, audience, category, and what works after the ad click. Every new ad you ship inherits the relevant lessons from all that came before.

>>> EPC month 1 $3.10 → month 2 $4.22 → month 6 $5.31>>> 41 funnels live · 312 offers tested · learning compounding
See what it builds for your adSend one Meta Ad ID and your store URL. Get the funnel back. No contract.
Build my funnel
Prefer to talk it through?Our founder has been in performance marketing since ’09, spent hundreds of millions on ads, and generated over $1B in GMV.
hello@mttr.ca
One link, many adaptive experiencesA single URL branches into an optional pre-sell page, four landing page variants, three offer structures, two checkouts, and three post-purchase upsells, all served concurrently. The live path changes as traffic is routed, sometimes passing through a pre-sell page and sometimes skipping it.ONE LINKPRE-SELLOPTIONAL · 2 VARIANTSLANDING PAGE4 VARIANTSOFFER3 VARIANTSCHECKOUT2 VARIANTSPOST-PURCHASE3 VARIANTSLIVEshop.brand.comADVERTORIALLISTICLEALL VARIANTS RUN CONCURRENTLY · ROUTED LIVE · PRE-SELL USED OR SKIPPED PER CLICK

Talk is cheap.Send us an ad.

One Meta Ad ID. Your store URL. We show you the funnel Matter would run for it, pre-sell to upsell, and the EPC it should earn. No contract.

Build my funnel →

// Why it works

Trained on funnels.Built to move EPC.

Most post-click tools give you a canvas and a test. Matter is different.

Built on the whole funnel. Not the page.

Pre-sell, page, offer, checkout, upsell, as one system with one goal. A page builder gives you a canvas. Matter gives you the funnel, already built.

Optimizes contribution margin. Not CVR.

COGS, shipping, pick-and-pack, processing, platform fees, refund rates. A variant only wins if contribution per click is up, not just clicks-to-checkout.

Learns from every impression.

A bandit, not a quarterly redesign. Dozens of live experiments per merchant, per month, and a model that gets sharper with every click it routes.

Ships without a dev ticket.

Funnels run on Matter’s infrastructure under your domain. Variants change in seconds. Your customers see your brand; your dev team sees nothing change.

// More than a page

One ad in.An entire funnel out.

Here is what operators actually get from one Meta Ad ID.

>>> OFFER_SYNC
Put the offer in the ad. It’s on the page.

Matter reads the offer out of the creative and builds the buy box and ladder around it: the anchor, the target, the quantity breaks, framed the way the ad pitched them. Test an offer by shipping an ad.

>>> STAGE_MATCH
Cold click? Pre-sell first. Warm click? Straight to the buy box.

Every ad is matched to the reader’s stage of awareness. Unaware traffic gets an advertorial or listicle before the pitch. Aware traffic skips it. Used or skipped per click, depending on what converts.

>>> MARGIN_FLOOR
No variant wins by giving margin away.

Matter ingests your COGS, shipping, pick-and-pack, processing fees, platform fees, and refund rates. Every experiment runs with margin floors and contribution targets baked into the optimization itself. Your CFO will notice.

>>> FUNNEL_VARIANTS
Every stage, several ways. All live. All measured.

Pages, offers, checkouts, and upsells run as variants at the same time on one link. Traffic is routed by earnings per click, and the winning combination for each ad gets the traffic.

// What changes

Same Meta spend.Four times the revenue per click.

Customer result
377%
EPC lift at FluffCo
Nearly four times the revenue per click on the same Meta spend after Matter took over the post-click experience.
Continuous variant testing replaces quarterly redesigns.

Matter ships dozens of post-click experiences per month per merchant. The cycle of “redesign once, run for six months, redesign again” is over.

Offers get tested, not just pages.

Ladders, anchor-decoy-target, good-better-best, subscribe-and-save. Site-wide discounts don’t count. Matter runs real offer experiments with margin floors on.

Compound learning, month over month.

Every served impression updates Matter’s model. Performance in month two beats month one. Month six beats month two.

// Fit check

This isn’t for everyone.

Matter is for you if
  • ✓You run paid Meta traffic at scale and want the post-click side to iterate as fast as your creative does
  • ✓You’re a DTC brand between roughly $1M and $50M GMV, on Shopify
  • ✓You speak in CAC, CVR, AOV, EPC, and contribution margin
  • ✓You want offers tested, not just pages
  • ✓You want it live without a dev ticket, on your own domain
Matter is not for you if
  • ✕You’re B2B SaaS, lead-gen, or a marketplace
  • ✕You’re pre-revenue, with too little traffic to learn from
  • ✕You’re shopping for a page-builder canvas, an AI copywriter, or an A/B tool
  • ✕You’re not willing to let a system test against your instincts

// Pricing

You pay whenMatter makes you money.

A percentage of revenue at checkout, tiering down as you scale. If your conversion rate, your AOV, or your contribution margin doesn’t move, Matter doesn’t get paid.

Starting rate
5%
of revenue at checkout
Tiers down as monthly attributed revenue grows. Tier breakpoints on request.
  • ✓Pre-sell, pages, offers, checkout, upsells — built, hosted, and optimized
  • ✓Live routing by earnings per click, with margin floors enforced
  • ✓Runs on your domain on Matter’s infrastructure, no dev work
  • ✓Replaces your page builder, offer and bundle apps, upsell app, and A/B tool
  • ✕No platform fee
  • ✕No per-seat pricing
  • ✕No quarterly contract that bills whether it’s working or not
Not sure yet? Start with one ad.Build my funnel

// FAQ

Questions operators ask.

No. Matter generates and adapts the page, the offer, and the upsell for each ad. A page builder gives you a canvas; Matter gives you the funnel already built and already testing.
On Matter’s infrastructure under your custom domain, for example go.yourbrand.com. That lets Matter iterate variants in seconds without touching your Shopify theme or waiting on your developers. Customers see your brand; your dev team sees nothing change.
Your work email, your store URL, your monthly ad spend, and one Meta Ad ID. Matter reads the ad and builds the funnel it would run. After that, connecting your store and ad account takes a few minutes.
Shopify stores running Meta ads. Other ad platforms and storefronts are on the roadmap.
Contribution per click, not conversion rate. Matter ingests COGS, shipping, pick-and-pack, processing fees, platform fees, and refund rates, and every experiment runs with margin floors. A variant only wins if it earns more per click after costs.
A/B tools run controlled tests on pages you already built and wait for significance. Matter generates the variants itself, across pre-sell, page, offer, checkout, and upsell, and routes traffic with a multi-armed bandit in real time.
Funnels are live within minutes of connecting. Routing starts learning from the first thousand impressions. Month two outperforms month one; month six outperforms month two.
Revenue at checkout through funnels Matter built and routed. Matter charges a percentage of that, tiering down as volume grows. No platform fee, no seats, no quarterly contract.

// Initialize

Stop optimizing the click.Start optimizing what’s after it.

Give us one Meta Ad ID. Matter reads the ad, builds the funnel it would run for it, and shows you the earnings per click it should make.

> Waiting for an ad…

No credit card. No contract. Find the Ad ID in Ads Manager or the Meta Ad Library.